PARELATE
BUILT BY PARENTS WHO GET IT.

BE THEIR PARENT.
BECOME THEIR GREATEST LEADER.

BETTER CONVERSATIONS./STRONGER RELATIONSHIPS./HEALTHIER ATHLETES.

Personalized guidance for the moments sports parenting gets hard.

Your athlete does not always need another technical correction. Sometimes they need the person who knows them best to know what to say next.

PARELATE HELPS YOU FIND THE RIGHT WORDS.

Create your athlete. Ask two questions. No credit card required.
Being their parent gets complicated.

Ever wondered…

Every parent of an athlete has had these thoughts on the drive home. Most of them never get said out loud.

A father and his young athlete walking hand in hand after a game

“They had a terrible game. What do I say in the car?”

“Do I call the coach or make my kid handle it?”

“Am I pushing them toward excellence or putting too much pressure on them?”

“They want to quit. Do I let them?”

“They won't talk to me after games anymore.”

“I can't stand their coach. How do I keep my feelings from becoming their problem?”

“I played this sport. How do I stop coaching them?”

“I already said the wrong thing. How do I fix it?”

Sports doesn't come with
a parenting playbook.
Parelate does.

For the moments when you don't know what to say, what to do, when to step in or when to let them handle it.

That's where Parelate comes in

You bring the moment.
Parelate helps you handle it.

Tell Parelate what's going on

In your own words. The way you'd say it in the car.

It knows your athlete

Age, sport, level, position and what came before.

You get something usable

What to do, what to avoid, and words you can actually say.

Keep going

Follow up as the situation changes. Save it to your athlete.

A parent driving home at dusk while their teenage athlete looks quietly out the window
The car ride home

The game ends.
The parenting doesn't.

Before you break down the game. Before you tell them what they missed. Before you explain what they should have done.

They may already know.

They may need to talk.

They may need silence.

They may need perspective.

They may simply need their parent.

Parelate helps you know which one.

Inside the membership

This is what you get at 9:41 pm.

Tell Parelate what happened. Get guidance built around your athlete, not a search result, not a forum, not advice for someone else's kid.

PARELATEMaya · 14
What's going on?
Playing timeConfidenceBenchedCoachPressureCar ride homeTeammatesQuitting
Or tell Parelate in your own words…
01 / The moment
PARELATEMaya · 14
Tell Parelate what happened
“My daughter got benched in the second half and hasn't said a word since we got in the car.”
How did she seem after?
Has this happened before?
Get guidance
02 / Your words
PARELATEMaya · 14
Your guidance
What may be going on
Embarrassment, and fear she's lost her place on the team.
What they need from you
A safe place to process before anyone tries to fix it.
What to do
Listen first. Let her tell it her way.
What to avoid
Don't criticize the coach in the car.
Try saying
“I know that hurt. Want me to listen, or think it through together?”
03 / Your guidance
THE MEMBER EXPERIENCE

Meet your Parelate.

One place for the questions, conversations and moments sports brings home.

  • ASK PARELATE
  • HELP ME SAY IT
  • PREP FOR THE RIDE HOME
  • TALK TO THE COACH?
  • YOUR SAVED GUIDANCE
PARELATE
HELLO, SAM.

What's going on with Hunter?

H
Hunter
13 • SOCCER

Ask Parelate

Bring us the moment. We'll help you figure out what they may need and what to do next.

UNLIMITED WITH YOUR MEMBERSHIP
QUICK HELP
YOUR GUIDANCE
RIGHT NOW WITH HUNTER
EFFORT AFTER A HARD GAME

Part of a recent Parelate conversation.

SIDELINE BEHAVIOR

Part of a recent Parelate conversation.

CONFIDENCE

Something you told us you've been navigating.

COACH RELATIONSHIP

Something you told us you've been navigating.

KNOW YOUR ATHLETE
Parelate knows Hunter pretty well.
75% PROFILE COMPLETE

The more we understand about how Hunter handles pressure, mistakes, coaches and hard moments, the more personal your guidance can become.

FOR YOU
THIS WEEK

The first ten minutes after a hard game are rarely the right ten minutes for feedback. It keeps.

Words matter

Same parent.
Same love.
Better words.

Instead of

“Why didn't you shoot?”

Try

“You looked frustrated out there. Want to talk about it?”

Instead of

“You need to work harder if you want more playing time.”

Try

“I know you want more minutes. What do you think is in your control right now?”

Instead of

“Your coach has no idea what he's doing.”

Try

“I can tell you're frustrated. What happened from your perspective?”

Instead of

“You played great!”

Try

“I loved watching you compete.”

Your words become part of their sports story.

Choose them well.

You're allowed to need guidance too.

Sometimes it's not their game you need help with.
It's your response to it.

Parelate gives you a place to work through the moment before the moment gets the best of you.

“I yelled after the game and I regret it.”

“Watching my kid sit the bench makes me furious.”

“I'm spending all this money and they're not working hard.”

“I know I'm putting pressure on them, but they're incredibly talented.”

“I think I care about this more than they do.”

“I know the sport. I can see everything they're doing wrong.”

“I'm jealous watching another kid get the opportunity I want for mine.”

“I already criticized their performance. Now I wish I hadn't.”

A parent listening to their athlete on empty bleachers

One year of knowing what to do
when sports gets hard.

PARELATE
$49/ Year

One year of personalized parenting guidance for the moments sports brings home.

One membership. Every athlete in your family.

What's included
  • Personalized guidance for any situation
  • Profiles for every athlete in your family
  • Unlimited access, all season long
  • What to do, what to avoid, what to say
  • Follow-up conversations
  • Saved guidance you can come back to

You don't have to have all the answers.

You just need a better way to navigate the moments that matter.